Embed Google reviews on your website, step by step
There are several ways to put Google reviews on a website. Some take five minutes and then go stale, some need a developer, and one keeps itself current. This page walks through each option honestly, so you can pick the one that fits your site, your team and the number of locations you run.
Why add Google reviews to your website at all
Most people read reviews on Google before they ever click through to your site. When they land on your pricing or booking page, those reviews are one tab away, and every tab switch is a chance to lose them. Showing the same reviews on the page where they decide removes that step.
There is a second reason. A review on Google is about your business in general. On your own site you can put the review that mentions a specific service on that service's page, and the review about your north side office on the north side office page.
Option one, copy and paste reviews as text
The simplest way is to open your Google Business Profile, copy the text of a few reviews and paste them into your page as quotes, with the reviewer's public name and the star rating.
- Open your profile and pick the reviews you want to show
- Copy the text exactly as written, without shortening it in a way that changes the meaning
- Add the reviewer's public name, the rating and a note that the review comes from Google
- Link to your Google profile so visitors can read the rest
This works for a single small site. The cost shows up later: new reviews never appear on their own, someone has to repeat the job every few weeks, and on a business with several locations the copying multiplies by every location page.
Option two, link or screenshot your Google profile
Some businesses place a button that says "Read our reviews on Google" or a screenshot of their star rating. A link is honest and costs nothing, but it sends visitors away from your page at the exact moment they were about to act. A screenshot is an image, so search engines and screen readers cannot read the text, and it goes out of date the day a new review arrives.
Option three, build it with the official API
Developers can pull reviews from Google through Google's own programming interfaces and render them in a custom component. This gives full control over the design. It also means a developer owns the code, handles authentication and access for each location, writes the caching, keeps the display rules in line with Google's terms, and fixes it when something changes. For a business without a development team, that is a project, not a task.
Embed Google reviews with TestimonialManager in five steps
TestimonialManager does the import, the storage and the display for you. The steps look like this.
- Step 1, connect your location: sign in to your account, add your Google Business Profile location and confirm access
- Step 2, review the import: your existing Google reviews arrive in your library with the reviewer's public name, rating, date and a Google source label
- Step 3, choose what to show: approve the reviews for the site, tag them by service or product, and filter by location
- Step 4, pick a layout: carousel, grid, single quote, rating badge, video reel or a full testimonial wall, styled to match your fonts and colors
- Step 5, paste one line of code: copy the embed line into your page, or use the wordpress testimonial plugin and add the widget as a block
From then on, new Google reviews come into your library as they are posted, and the widget updates without anyone touching the page again.
How the options compare
| Method | Stays current | Readable text on the page | Per location | Effort after setup |
|---|---|---|---|---|
| Copy and paste | no | yes | by hand | repeat every few weeks |
| Link or screenshot | no | no for screenshots | by hand | update every image |
| Custom build on the API | yes | yes | yes | developer maintenance |
| TestimonialManager widget | yes | yes | yes | approve new reviews |
Showing Google reviews the right way
Whichever method you choose, a few rules keep the display honest. Show reviews as they were written. Make clear they come from Google. Do not cherry pick in a way that tells visitors something false about your overall rating. And when you ask customers for reviews, ask everyone, not only the people you expect to be happy.
TestimonialManager is built around those rules. Imported reviews are never rewritten and always carry their source label. When your review request software sends a request after a purchase or visit, every customer is offered the Google review link. A private feedback field sits next to it as an extra option for customers who also want to talk to you directly, never as a filter in front of Google.
Locations and widgets on each plan
Google review import is counted per location: Starter covers 1 location, Growth 3, Scale 10 and Enterprise 50. Widgets and walls follow the same ladder: 3 on Starter, 15 on Growth, unlimited embeds on Scale and Enterprise. Starter is 24 USD per month billed yearly, Growth 74 USD, Scale 249 USD and Enterprise 749 USD, with monthly billing at 49, 149, 499 and 1,499 USD. All the details are on the testimonial software pricing page, and the display options are covered on the google reviews widget page.
FAQ
Can I embed Google reviews without a developer?
Yes. With TestimonialManager you connect your location, pick a layout and paste one line of code. On WordPress you can use the plugin instead and never touch code.
Will the embedded reviews update when customers post new ones?
Yes. New Google reviews come into your library as they are posted. Once approved, they appear in every widget that shows that location.
Can I show reviews from several Google locations on different pages?
Yes. Each widget can be filtered to one location, so every location page shows its own reviews. The number of locations depends on your plan.
Do embedded Google reviews help with search?
Reviews in the widget are rendered as text on your page, so visitors and search engines can read them. Screenshots of reviews cannot be read that way.
Add Google reviews to your website today
Connect your first location and paste one line of code where your visitors decide.